Why Schomp Ford Tips Its Hat to Hispanic Heritage – This Month and Beyond

September 15th to October 15th is Hispanic Heritage Month, the official celebration of contributions that Hispanic/Latinx individuals make to America.

Nationwide, according to the U.S. State Department, there are more than 60 million Hispanic/Latinx Americans, making it the largest minority group in the U.S.

Here in Colorado, the Hispanic population grew by almost a quarter of a million – 225,000 – since 2010, according to a recent study cited by the governor’s office. It also showed about 1 in 5 Coloradans identify as Hispanic or Latinx.

The Metro Denver Economic Development Corporation did a perception study and found that 83% of the Metro Denver workforce said they chose our community because people “are respectful of different viewpoints.” And a 2020 Brookings study named Metro Denver the Top U.S. City for Inclusion.

In Aurora, where Schomp Ford is based, the city’s figures show that, “Percentage-wise 29.7 percent are Hispanics, out of these 90,317 are Mexican people, 2,635 are Puerto Ricans, 235 are Cubans, and 19,628 are other Hispanic or Latinos.”

Of course, since our business is about cars and trucks, we realize how important Hispanic and Latinx customers are. We are happy there is an official Hispanic Heritage Month, but we welcome the opportunity to serve our Hispanic clientele every day.

It just makes good sense. According to an NBC News report, based on figures from the Latino Donor Collaborative, U.S. Latino economic output in 2020 ranked fifth in the world at $2.8 trillion. The Ford Motor Company has been especially supportive of Latinx citizens. Eleven percent of its executive management is Latinx. And Ford gets that Hispanics are a major market, especially for its popular F-150 pickups. The F-150 is the most popular vehicle – not just pickup – in Colorado. Hispanic buyers account for 22% of total incremental growth from 2010 to 2017.

Of course, Schomp Ford wants you to know that we sell and service many excellent vehicles besides the F-150. Ford automobiles and SUVs are popular alternatives for people who don’t want pickup trucks, and of course all Fords are popular with Colorado’s diverse populations at any time of the year.